AT&T will provide subscribers with Hulu on its websites and mobile apps starting before the end of 2015, in an effort to fight off Verizon - and hopefully convince customers not to cut the cord. There are more than six million subscribers to the AT&T U-verse TV service, and bringing the Hulu app to TV is a good sign for subscribers.
"We know that our customers want to be able to access video on multiple devices," said Andrew Goodman, associate VP of content acquisition at AT&T, in a press statement. "So we're excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens."
AT&T and Hulu already had a distribution plan for free streaming content, but this new agreement is focused on the premium subscription content. Hulu is trying to create new business partnerships to keep up with Netflix, the No. 1 online TV and movie service, and hopes new agreements can help close the gap.
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